How predictable we are! How marketers persuade buyers using the findings of behavioural science

Marketers have it good — all they need to do is sit down for two hours and take in the answers about influencing buyers, served up on a platter: this is how successful brands borrow from the findings of behavioural science. Because well-known brands base their success not only on well-targeted products, but also on the psychological principles that shape consumer decisions. Behavioural economists have been capturing these for many years through various studies and experiments. It turns out that consumers' attitudes and preferences can be understood fairly easily and used when creating brand messages, communication and pricing. Over two hours (because who has more time?) Tomas Ramanauskas will present LIVE (yes, in real life, not on a screen) practical cases and examples. After them, it will be perfectly normal to be surprised at how instinctively our consumer brains make decisions and how terribly predictable we are, to be honest. Participants will leave with a practical set of insights and a refreshed view of why people choose what they choose. The talk is relevant to marketers, to teams working with brands or audiences (businesses, agencies, freelancers), and to anyone simply curious about the tricks of brand influence. The event takes place live in Vilnius; the exact venue will be announced shortly. Please note: if you already heard Tomas's talk on consumer behaviour in spring 2026 ("What Consumers Want"), the content of this live talk will be identical. So buy a ticket only if you wish to go through it all a second time. If you would like to hear this talk only within your own company, please write to giedre@degadangus.lt — Once payment is received, the ticket will be sent to the buyer's email address. TICKET PRICES WILL RISE

Adresas: Vilnius, Vilniaus m. sav., Lietuva (netrukus bus paskelbta)

Kaina: nuo 89.00 €