MAX DRAMA | Vilnius Town Hall

When attention becomes an addiction, MAX DRAMA begins. For one evening, the historic Vilnius Town Hall will turn into a reality-show stage. Designer Raimedas Latvys presents a new fashion collection, "MAX DRAMA" – a directed fashion event in which fashion, performance and the aesthetics of contemporary pop culture merge. Inspired by reality shows, social media culture and the constant pursuit of being seen, the collection explores the line between authenticity and role – between who we truly are and what we present to others. It is an evening in which fashion becomes a spectacle, and the viewer becomes part of it. The event is an official part of the "Vilnius Fashion Week" programme and is organised in collaboration with the partners MINI, "Utenos trikotažas" and other creative partners. During the evening you can expect: *the premiere of the new "MAX DRAMA" collection; *an exclusive presentation of the joint "Utenos trikotažas × Raimedas Latvys" collection; *the only chance to see the collection live on its premiere night; *gifts from partners for the event's guests. One evening. One stage. The only chance to witness the premiere of "MAX DRAMA". Management: Rugilė Sabonytė Event management coordinators: Gustė Gustainytė, Guostė Markevičiūtė Event direction: Raimedas Latvys, Jonas Viršilas Set design: NOBRAINER Main sponsor: MINI Sponsors: Thomas Henry, Tygelis, Café De Pacai Partners: Vilnius Fashion Week, ELLE, Vilnius Film Cluster, Vilnius City Municipality, Vilnius Town Hall, Utenos trikotažas Media sponsor: PIKSEL Media partner: PR Partners

Adresas: Vilniaus Rotušė